Seize the Season, Seize the Glenlivet

Scotch is generally a drink saved for special occasions. But why limit the celebration to a few days out of the year? The Glenlivet is redefining occasion to any day this season because every day is a reason to celebrate when you have a glass of The Glenlivet and an original point of view. The Glenlivet becomes the catalyst for seizing the season in two fifteen-second spots (a November and a December version), social content, and out of home.

Roles

Platform Ideation
Script Development
Creative Strategy
Copywriting

Credits

Agency: CPB, CPB London
Directors: Mathery
Creative Directors: David Day, Manu Souto Diaz, Gonza Delgado
ACD Copywriter: Meghan Puhr
Senior Art Director: Syd Rein

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