Meghan Pühr is an award-winning Creative Director and writer who has spent the better part of two decades figuring out what makes people care about things. Brands, mostly. Sometimes poems.

She’s made work for Nike, Amazon, Starbucks, TikTok, Disney, Audi, Vail Resorts and a long list of others, moving between agencies, in-house teams and her own creative consultancy along the way. Her sweet spot is somewhere between strategy and storytelling: finding the thing that’s actually interesting, then building a creative world around it.

Meghan started her career in New York at Architectural Digest, which may explain her enduring belief that good creative should be as considered visually as it is verbally. Since then, she’s written copy, built brands, shaped creative strategy, directed campaigns, conceptualized films and photo shoots, and led multidisciplinary teams of very talented people. She believes words and pictures should talk to each other, strategy should make the creative better rather than more boring, and every element should earn its place.

In 2023, Meghan founded L’Air Studios, an independent creative consultancy where she partnered with brands including Amazon Web Services, Vail Resorts and Thrive Causemetics on everything from brand strategy and messaging to campaigns and creative direction. Today, she brings that same multidisciplinary approach to leading creative in-house at Vail Resorts.

Her work tends to start with a lot of questions, an unreasonable number of open tabs and some mild overthinking. Eventually, it becomes something simple.

Outside of work, Meghan writes poetry, takes photos, dances when the mood strikes and spends a disproportionate amount of time thinking about music, fashion, interiors and whatever cultural rabbit hole has her attention that week. She lives with her fiancé and a tiny French Bulldog with absolutely no respect for personal property.

She still believes the best ideas feel obvious once someone finally thinks of them.