The Energy Makers Lab
You bring your Energy with you each day—and it has an impact. Starbuck’s mission is to inspire and future the human spirit, so when they launched their first-ever energy drink, Edelman was asked to create an activation that would spark and permeate good Energy.
Starbucks BAYA Energy, is a ready-to-drink, fruit-forward beverage made from caffeine naturally found in the coffee berry.
To match the fruit-powered energy of BAYA, Edelman and Starbucks teamed up with singer, musician, and actor Jordan Fisher to unveil The Energy Makers Lab—a content hub spotlighting creators who uplift and inspire. The Energy Makers Lab also featured Karen X Cheng, Justin Vibes, Cache Bunny, Tommy Lundberg, and Lauren Hom.
THE ENERGY MAKERS
Jordan Fisher | @jordan_fisher
Jordan delivers the good vibes to his $5M followers through gaming, song, and dance.
Karen X Cheng | @karenxcheng
Karen brings the energy to her followers with camera tricks and unique creative direction.
Cache Bunny | @cache_bunny
Cache pairs unexpected digital effects and a wide range of shooting techniques to create dreamy vibes.
Justin Vibes | @iamjustinvibes
Justin delivers music you can’t help but move and groove to from his go-to instrument: the vibraphone.
Tommy Lundberg | @tommylundberg
Tommy surprises and delights with colorful worlds and bold photography and videography.
Lauren Hom | @homsweethom
Lauren transforms feel-good quotes into beautiful and stylized illustrations across her feed.
Roles
Concept Ideation
Copywriting
Credits
Agency: Edelman
VP, Creative Director, Art: Rodrigo Bistene
Creative Director, Copy: Meghan Puhr
Director: Poppy Gordon