All Bright

Beautycounter is all about doing what makes you happy and using safe, effective products that make your skin happy, too. In June 2022, our best-selling All Bright C Serum added to the fam with two new brightness boosters, All Bright Triple Acid AHA Toner and All Bright Brightening Facial Oil.

The TURN UP THE BRIGHTNESS campaign highlighted what makes All Bright a cult favorite—clean and proven skin care that just may be the bright spot in your day.

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Roles

Creative Direction
Copy Direction

Credits

In-House Creative Team
VP, Creative, Art: Jodie Lazcko
VP, Creative, Copy: Meghan Puhr
ACD, Art: Isabelle Rancier
ACD, Copy: Kendall Pilgrim

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