The Future of Flight

Elevating the NBA All-Star Jersey Reveal to a National Stage

For the first time ever, Jordan Brand owned the NBA All-Star uniform—from design, to the reveal, to the game. Over 90 global media outlets were invited to witness an exclusive uniform reveal as it broadcast live on NBA and TNT. The event included a panel discussion with Spike Lee, guided previews of the premier Jordan Brand product, and wrapped with a live performance by Travis Scott, setting the stage for Jordan to showcase the future of the brand.