For 100 years, Easterseals has been more than an organization—it’s been a community dedicated to human connection and 100% inclusivity. To commemorate its centennial, Easterseals didn’t just deserve a campaign—they deserved a year-long celebration of joy, achievement, and boundless possibility.

Where most see disability and pain, Easterseals sees the incredible potential of human connection. To help the world see through their eyes, we launched a year-long celebration on one of the world’s most visible stages: the Rose Parade. This kickoff wasn’t just a milestone moment; it was an invitation for everyone to join in recognizing and uplifting 100 years of impact and inclusion.

Through bold storytelling and public celebration, we showed the world that Easterseals’ legacy isn’t just about the past—it’s about the future they’re shaping for generations to come.