A little left-brained. A little right-brained.
Sometimes a strategist. Sometimes a creator.
Always a storyteller. Always a leader.


I’m a creative polymath with 15+ years of experience in shaping bold campaigns, building brands, and crafting compelling stories across industries. Based in Los Angeles with roots in Kansas City and New York, I bring a versatile approach to everything I do—from startups to global brands, I thrive on projects that challenge conventions.

I’m not confined to one medium or method. Whether I'm leading strategy, writing copy, directing campaigns, or developing brand identities, I use a blend of analytical thinking, artistic vision, and emotive storytelling to create work that resonates and drives results. I believe in the power of storytelling to connect, simplify, and captivate, no matter the format.

With a background in theatre, ballet, opera, and a deep passion for culture, fashion, and beauty, I approach every project through a human-centered lens. I’m fascinated by what moves us, what sparks action, and what makes us feel. My ability to take complex ideas and distill them into clear, actionable narratives is what sets me apart—crafting stories that speak to both the brain and the heart.

Services

  • Strategic guidance and hands-on support to ensure that your marketing or creative project aligns with a cohesive and compelling creative vision.

  • Developing a cohesive and impactful brand strategy is the foundation of effective communication. My services include crafting a compelling brand narrative, defining your core messaging, and creating a strategic roadmap that reflects your unique identity and resonates with your target audience. From visual storytelling and creative concept development to campaign ideation and execution, I ensure every touchpoint aligns with your brand's goals, values, and vision for meaningful connection and long-term success.

  • Creating high-quality and engaging content that will communicate your brand's unique messaging and values is essential. My services can include written, visual, and multimedia content such as commercial advertisements, video and photo production direction, social media content creation, and other materials that resonate with your brand's audience and align with its overall content strategy.

  • I specialize in developing the look and feel of campaigns, ensuring every detail aligns with your brand’s identity and resonates with your audience. From crafting the visual direction for e-commerce and social content to overseeing photography and video production, I curate stunning, consistent visuals that enhance storytelling and elevate your brand’s presence across all platforms.

  • Crafting the words that define your brand and drive action is my specialty. From developing your tone of voice, brand character, and verbal identity to creating compelling scripts, web content, and performance marketing copy, I deliver messaging that connects, persuades, and inspires. Whether it’s shaping a larger brand narrative or fine-tuning the details of a campaign, my copywriting ensures your brand’s voice is consistent, memorable, and built to engage across every platform.

  • As a VP-level creative leader, I have 15 years of hands-on experience directing the work for teams large and small. From recruiting new hires to inheriting direct reports, I’ve developed the hard and soft skills to lead, manage, mentor, and inspire creative departments.

Experience

L’Air Studios — Founder

23-25

Beautycounter — VP, Creative

21-23

Crispin Porter & Bogusky — ACD

21-21

R&R Partners — ACD

21-21

ELA Advertising — ACD

19-21

Optimist, Inc. — Sr. Concept Copywriter

18-19

designory. — Copywriter

17-18

McCann New York — Copywriter

14-17

Edelman — Creative Director

11-14